Associate Vice President – Digital Marketing, Loylty Rewardz Management

K.J. Somaiya College of Engineering

Rohit is an experienced digital marketing professional and business leader, he believes in succeeding through optimal utilization of his personal and technical skills, there by adding value to the work he does. He also believes that through honesty and integrity one can achieve any level in his personal as well as professional life.

Rohit has creative and analytical thinking processes which have enabled him to enhance profitability, drive growth and achieve corporate goals. Rohit has superior communication skills and a heart for training and consulting. He conducts digital marketing sessions with Axis Bank, Bombay Chamber of Commerce and Learning Catalyst. He is also on the board of studies of SIMSR.

Rohit has strong leadership skills. He has set up the performance social media marketing vertical at Starcom Mediavest Convonix, growing it from scratch to a 14 member vertical in just 4 years. He was involved in Setting up Edgytal, a full service digital marketing agency from scratch. Lowered customer acquisition costs by 120% at Care24, one of India’s largest home healthcare service providers. He also led the digital launch of Rupay Debit Cards at NPCI gaining market share from Visa and MasterCard.

At Loylty Rewardz: Rohit built the performance programmatic solution to attribute digital impressions to offline sales.

Why Rohit?

Rohit has excellent data interpretation skills for critical business decisions at crunch times. He is process driven and has led implementation of new initiatives - like Data Management Platform, Demand Side Platform, CRM Platform, Marketing Automation Platform and New Category/Product Launches - from scratch.

He has strong strategy development and digital audit skills. He was engaged by NPCI, Shriram Properties, Moneyjar and Tata Cliq as a digital consultant to guide them with their digital initiatives.

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